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January 23-24, 2017

Summit and awards ceremony

THE SUMMIT IS NOW OVER

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The Connected Marketer is an mCorids Initiative. We're grateful for all of our sponsors! Click here to learn how you can get involved.

TCM INSTITUTE SUMMIT & AWARDS 2017 TESTIMONIALS

What our attendees had to say... 

"The two-day Connected Marketer Summit and Awards conference was fantastic. I found the speakers and workshops extremely worthwhile and appreciated the range of companies, topics and areas of expertise that was successfully integrated into the experience. I have been in marketing and brand strategy for over 20 years and I still found a wealth of information, new perspectives and inspiration throughout the conference, particularly through the Phillips, Nielson, Dentsu, Go Strategy, Candylab, and Kiip speakers and presentations.
Thank you as well to Swerve for the fun raffle prize!"


Katherine O'Connor 
Marketing and Brand Strategy consultant 
Piedmont BSA Executive Board Member, VP Marketing

 "Thanks to mCordis & The Connected Marketer Institute team for making my trip over from the UK so worthwhile. In the short space of a day, the summit attendees and I were exposed to some of the most thought-provoking content I have ever experienced, from a range of world-class speakers. Congratulations! I am looking forward to the TCM Institute Summit London on October 11."
 

Alex Meisl
Founder & CEO 

greyhairworks

"The TCM Institute Connected Marketer Summit was a real eye-opener about what connected marketing means for better performance of our company and a fantastic learning experience with great networking exposure. It was like being with the Who's Who at the forefront of marketing today. Good, hands-on, information was shared. This conference was loaded with opportunities, which I can implement immediately to drive revenue based KPI’s."

Briant Canha 
Latin American Operations Director 
Merck Animal Health

VIDEO PRESENTATIONS FROM THE SUMMIT  

Immerse yourself in over 25+ sessions, 11+ hours keynotes, workshops, panels. Bonus features include videos on The Connected Marketer approach to marketing and attendee interviews. Watch today, learn how best-in-class marketers are finding new ways to understand, enable, and serve people as we enter the era of the connected individual.

THE CMIEs AWARDS:

JANUARY 24, 2017

5:30-8:00 PM

PRE-SUMMIT WORKSHOPS:

JANUARY 23, 2017

      10:00-5:00 PM        

MAIN SUMMIT:

JANUARY 24, 2017​

8.00 - 5:30 PM

TCM Institute HTML5 Interactive Advertising and Analytics: Discussion & Hackathon

JANUARY 20, 2017 | 5:00-9:30 PM        

Where /
 Google: 345 Spear St. 7th Floor San Francisco, CA

Where /
 
The Mission Bay Convention Center

1675 Owens Street, San Francisco, CA

Where /
 
594 Howard Street, 4th Floor, Suite 460, Room 3, San Francisco, CA (private room)

This event is now over

THANK YOU TO OUR FEATURED SPEAKERS

Tom Daly

Tom has caught lightning in a bottle. Twice,  he caught it first in a UPS box as Director, Interactive Customer Communications and then in a Coca-Cola bottle as Senior Group Director, Global Marketing. He has positively impacted a staggering number of  businesses and people on a global basis by reducing complex business and marketing challenges to simple truths; these truths have helped accelerate the business and people tom represents use emerging technology to streamline operations, drive sales and serve billions of individuals, at scale. 

Principal, Relevant Ventures, LLC

Alessandra Ghini

She is responsible for many of the brand experiences we know and love at Apple and Starbucks. She will be talking to us one to one about what it takes to create merged physical and digital brand experiences today.

Founding Partner - GO Strategy Partners

Mary M. Rodgers

Mary is an engaging Marketing Leader possessing a winning blend of expertise in integrated marketing, team leadership, and strategic planning. Skilled in managing large, complex enterprise functions to produce exemplary results, via hands-on involvement and an unwavering commitment to success.

Director of Marketing Communications, Cuisinart

Dr. Carl Marci

Hear Carl share new thinking around the changing ways are brains are wired as connected individuals​.  As Chief Neuroscientist, Carl's role is to integrate multiple technologies related to measuring non-conscious processing as they relate to consumer behavior and decision making. 

Chief Neuroscientist; Nielsen

Thomas Marzano

Thomas will talk about how to deliver brand experience across physical and digital channels​.  Thomas' work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing, Digital and Communication as well as Marketing from the Philips businesses and markets

Global Head of Design; Philips

Brian Wong

Kiip is a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. 

CEO; Kiip

Jon Nordmark

Board member and chairman of eBags.com from 1998 through today -- responsible for company governance, overseeing $30 million of invested capital.

CEO; Iterate.ai & Chairman; eBags.com

Susan Marshall

Susan Marshall is a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data management technologies. Torchlite Marketing connects businesses to digital marketing experts who develop, manage and execute campaigns through a collaboration platform. 

CEO; Torchlite Marketing

Sami Kaipa

Entrepreneur adept at Product Dev, Marketing, Sales and Operations. Passionate about the customer understanding space and has brought his computer science pedigree to task in solving the industry’s biggest challenges. CoFounder of GlimpzIt and CoChair of the Disruptive Decisions Summit.

Co-Founder, CTO/COO at GlimpzIt

Dr. Mary Beth McCabe

As the lead faculty in Marketing at National University, the 12th largest private non-profit in the United

States, Dr. McCabe developed the first specialization in Mobile Marketing and Social Media for the MBA,

and co-authored Mobile Marketing Essentials.

Associate Professor, National University

Wolff Coulombe, CISA

Wolff is a recognized consultant in the field of business data security. Wolff is a former federal

investigator and California Police Officer (reserve). Wolff will share insights business owners need to be

aware of regarding data protection regarding employees and customers.

CEO, ProCore Screening Services LLC

Michael Becker

Michael is passionate about evangelizing mobile and connected marketing, sharing points-of-view and insights, connecting people and helping us all raise the bar for mutual success. He is a leading expert in advising firms on how to market to the connected individual.

Co-Founder & Managing Partner, mCordis & The Connected Marketer Institute

Georgie Mathews

Product Manager with 5+ years experience in marketing automation, mobile product development, product launches, vendor management, corporate strategy, customer segmentation, market sizing, developing market economics, market entry and competitive benchmarking.

Senior Product Manager at Amazon Web Services (AWS Mobile)

Kaliya "Identity Woman" Young

Kaliya Young also known as “Identity Woman,” is an independent advocate for the rights and dignity of our digital selves. She is currently working with the privacy and identity research Program Manager at the US Department of Homeland Security Science and Technology. 

She is an internationally recognized expert in the field of user-centric digital identity and personal data. The Internet Identity Workshop that she co-founded in 2005, twice a year brings together brings the largest concentration on the planet of talent dedicated to designing and building identity systems that empower individuals. 

Independent Expert, Founder of She's Geeky and Many other Things

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Robert Chin

My past experience in brand marketing and sales has prepared me to manage a shared services/internal agency comprising 200+ employees dedicated to more than 100 brands.

VP Marketing Services; E.& J. Gallo Winery

Kei Shimada

Kei will share perspectives on the role Artificial Intelligence, machine learning and data in creating brand experiences.​

Director of Business Development & Product Innovation; Dentsu INC

Josephine Munis

Josephine is the president of the Los Angeles Chapter of the VR AR Association whilst also focusing on developing and executing the global digital marketing and media strategy for Candy Lab - a location-based augmented reality company.

Director of Marketing Strategy and Media Relations; Candy Lab, Inc.

Scott Brinker

Scott will give us an overview of the developing marketing technology landscape and offer clear advice on how marketers should meet the challenges of building brand experiences through technology.​

Publisher; Chiefmartech.com

Mike Edwards

Mike Edwards is the CEO of eBags.com and has led brand transformations and business turnarounds for some of the leading names in the industry in both the fashion and hardlines categories. 

CEO; eBags.com

Hugh Reynolds

Founder & Chief Strategy Officer; SWRVE

Ty Rollin

Ty is a serial entrepreneur with 20+ years of experience launching mobile, wearable and internet-based products. 

Chief Innovation Officer / Chief Technology Officer / Chief Architect; Mobiquity Inc

Dustin Amrhein

Enterprise technologist with 10+ years of experience ranging from distributed systems to mobile

Solutions Leader; Insert.io

Heather Andrus

20+ year veteran of creative product design and team leadership combining user-centered experience design and engineering acumen.  Radius is a global innovation and development consultancy that takes your ideas from concept to commercialization. 

Managing Director, San Jose Studio; Radius Innovation & Development, a Jabil Company

Danielle Narveson

Danielle has 10 years of experience in strategy, creating digital and mobile experiences for some of the world's most customer-centric and connected brands including Starbucks, NIVEA, Bacardi, AAA and Sling TV. She currently focuses on customer behavior change as customers adapt to new technologies, on-demand services and new business models.

Director Strategy, LIFT

Ben Lockett

Ben, a former tank commander with the British Army, is responsible for sales of Registria’s Solution to new enterprise clients.  In addition, he runs Registria’s Inside Sales Team.  Ben has significant experience in helping companies understand the technologies available to get maximum value from customer data.

VP of Sales, Registria

Gordon Evans

In the past nine years at Salesforce, Gordon helped build the company’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the Marketing Cloud, AppExchange and Force.com.

Vice President, Product Marketing, Commerce Cloud, Salesforce

Paul Berney

Paul is a globally recognised expert in mobile marketing. He will be chairing the event and presenting invaluable insights into the connected marketer approach

Co-Founder & Managing Partner, mCordis & The Connected Marketer™ Institute

Briant Canha

Briant Canha is currently Director of Operations for Merck Animal Health Latin America responsible for Business Strategy and Business Development. His career has included senior positions in a wide variety of industries spanning Venture Capital, Fine Chemicals, Animation/Design Software and Telecommunications. Briant’s 33 year international career includes 15 years of overseas postings in Latin America and Europe. He holds a MBA in Marketing, Finance and International Business from the Kellogg Graduate School of Management. 

Director of Operations; Merck Animal Health Latin America

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DAY 1

PRE-SUMMIT WORKSHOPS

JANUARY 23, 2017

 

594 Howard Street, 4th Floor

San Francisco, CA 

INTRODUCTION TO THE CONNECTED MARKETER IMMERSION WORKSHOP

10:00-11:30 

An overview of The Connected Marketer approach, including a discussion around its key elements: the four principles, the four human dimensions, and the seven layers of connectivity. 

PAUL BERNEY, MICHAEL BECKER,

BEN LOCKETT
MARY BETH McCABE 

 

 

NEW APPROACHES TO UNDERSTANDING IN THE AGE OF THE CONNECTED INDIVIDUAL
11:30-12:00

Digital services and connections have fundamentally changed our behaviors, but they have also given us unique and new approaches to understanding the individuals that we serve. This session will provide an overview of the latest practices for understanding individuals and how to be of best service to them. 

SAMI KAIPA

 

 

NETWORKING LUNCH

12:00-1:00 

(NOTE: Lunch not provided by organizers, contact us to sponsor)

 

THE RISE OF THE PERSONAL INFORMATION ECONOMY WORKSHOP

1:00-2:30

What happens when the connected individual wants to take active control of their personal data and wants economic value in return for access to it? This session will explore the impact of this change in the relationship between brands and individuals.

MICHAEL BECKER

KALIYA "IDENTITY WOMAN" YOUNG

WOLFF COULOMBE, CISA

 

CROSS-CHANNEL MESSAGING IN SERVICE OF THE INDIVIDUAL WORKSHOP 

 

2:30-3:30

This session will discuss the strategies and tactics for exchanging value with individuals across messaging channels and their devices.

HUGH REYNOLDS, SWRVE

THINK LIKE A DESIGNER WORKSHOP

 

 3:30-5:00

Design thinking is not exclusively for designers and engineers, but can be used to stimulate innovation in any organization. This session explores how to use design thinking to stimulate innovation in marketing.

HEATHER ANDRUS, RADIUS INNOVATION & DEVELOPMENT, A JABIL COMPANY

 

CROSS-CHANNEL MESSAGING COUNCIL COMMITTEE MEETING

 

3:00-5:00

An in-person meeting of the XCM Council, to discuss council priorities to develop cross-channel messaging frameworks, best practices, and standards. 

(CLICK HERE FOR XCM COUNCIL OVERVIEW & TO RSVP FOR MEETING)

LOCATION: 655 4TH STREET,

SAN FRANCISCO, CA 94107

TCM VIP DRINKS RECEPTION

5:30-7:30

Kick back with drinks, appetizers, and share your insights from the day.

LOCATION: 655 4TH STREET,

SAN FRANCISCO, CA 94107.

Nominations

TCM INSTITUTE HTML5 Interactive Advertising & Analytics:
Discussion & Hackathon 

JANUARY 20, 2017

In Partnership With:

Hackathon Details

Calling coders, brand marketers, MarTech vendors, you’re invited to join us for an engaging HTML5 Interactive Advertising Discussion & Hackathon on January 20, brought to you by SFHTML5, Google, FunMobility, AdTheorent and The Connected Marketer Institute.  Hear about the latest trends in cross-channel marketing engagements, web analytics and interactive advertising.  Gain access to and get trained on the leading HTML5 cross-channel cloud marketing platform. And if you’re up for  the challenge, participate in an HTML5 Interactive Advertising Hackathon for the chance to test your creative and technical skills as well as to win an annual license to the FunMobility DXP Platform ($60K Value), gain exposure for you and your business and more.

WELCOME RECEPTION 

NETWORKING, WINE TASTING, COCKTAILS, & DINNER

5:00-6:30 PM 


WELCOME ANNOUNCEMENTS

6:30-6:40 PM 

THE RISE OF THE CONNECTED INDIVIDUAL & MARKETERS 

6:40-6:50 PM

What does it take to engage and serve the connected individual at scale, but on personalized terms?  Michael will tie together historical mega-trends with latest cutting edge technology for stimulating and unique insights.

MICHAEL BECKER, MCORDIS & TCM INSTITUTE
 

WEB ANALYTICS FOR HTML5 EXPERIENCES

6:50-7:05 PM

Marketing has become a data science for better decision making.  Joe will talk about the latest tools and services to integrate data tracking and analytics tools into your HTML5 experiences and creating meaningful insights to support effective marketing decision making. 

JOE LEWIS

CURRENT INNOVATIONS IN PROGRAMMATIC ADVERTISING

7:05-7:20 PM

Marketers can reach individuals at scale like never before.  Chris will talk about how HTML5 experiences can integrate into interactive programmatic advertising, as well as showing off the latest ad formats and technology.

CHRIS CAGLE, ADTHEORENT


OPEN SOURCE HTML5 EXPERIENCES

7:20-7:35 PM

HTML5 is the new standard for interactive mobile content and experiences, and can work across virtually any digital device and medium.  Adam will kick off the Hackathon and show engineers how to start creating interactive open-source HTML5 experiences.

ADAM LAVINE, FUNMOBILITY

BREAK, NETWORKING, DRINKS, & DESSERT

7:35-8:00 PM


SPEAKER Q&A & ROUND TABLE HACKATHON BREAKOUT SESSIONS

8:05-9:30 PM

If you’d like to participate in the Hackathon, please visit the HTML5 Meetup and wait for the registration link to open

DAY 2

MAIN SUMMIT DAY

JANUARY 24, 2017

 

Mission Bay Convention Center

1675 Owens Street, San Francisco

COFFEE | CHECK-IN | EXPO

JANUARY 24, 2017

8:00-9:00

OPENING ADDRESS | THE RISE OF THE

CONNECTED MARKETER

9:00-9:15

A welcome address, an update on The Connected Marketer™ approach, and an introduction to the work of The Connected Marketer Institute.

PAUL BERNEY, MCORDIS & TCM INSTITUTE

OPENING KEYNOTE | BRAND EXPERIENCE

9:15-9:45

Your brand is the collection of the physical, digital, sensorial, and emotional experiences that you share with the connected individual. In this session, a leading global brand marketer will share their insight on how to implement The Connected Marketer™ approach.

TOM DALY, RELEVANT VENTURES, LLC 

REWIRING THE CONNECTED INDIVIDUAL

 9:45-10:15

New thinking around the changing ways our brains are wired as connected individuals.

DR. CARL MARCI, NIELSEN

BRAND EXPERIENCE | THE HUMAN TOUCH

  10:15-10:45

Global insights on what it takes to deliver consistent brand experiences across physical and digital channels.

THOMAS MARZANO, PHILIPS

NETWORKING COFFEE

10:45-11:15

THE ROLE OF AI | MACHINE LEARNING

& DATA IN CONNECTED MARKETING

11:15-11:45

Perspectives from Japan on the role of artificial intelligence, machine learning, and data in creating brand experiences.

KEI SHIMADA, DENTSU
 

CONNECTING WITH INDIVIDUALS

11:45-12:15

Learn how the largest wine producer and distributor in the world is rustling with connecting with individuals, at scale. 

ROBERT CHIN, GALLO WINERY 
 

INTRO: THINK LIKE A DESIGNER

12:15-12:25

Design thinking is not exclusively for designers and engineers, but can be used to stimulate innovation in any organization. This session explores how to use design thinking to stimulate innovation in marketing.

 

HEATHER ANDRUS, RADIUS INNOVATION & DEVELOPMENT A JABIL COMPANY
 

NETWORKING LUNCH BREAK

  

12:25-1:15

SPONSORED BY RADIUS INNOVATION/JABIL

BREAKOUT SESSION 1A

1:15-2:00

TRANSFORMING RETAIL THROUGH MARKETING TECHNOLOGY 

Location: Main Stage

A panel discussion on how retailers can successfully leverage marketing technology to achieve commercial success

JON NORDMARK,eBAGS.com & ITERATE.AI

BREAKOUT SESSION 1B

THE INTERSECTION OF CREATIVITY, EXPERIENCES & DELIVERY MODELS

Location: Side room

A panel discussing how to plan for and execute cross-channel marketing experiences with a specific focus on engaging the connected individual through in-app and voice experiences. 

DUSTIN AMRHEIN, INSERT

TY ROLLIN, MOBIQUITY

MICHAEL BECKER, mCORDIS & TCM INSTITUTE

GEORGIE MATHEWS, AMAZON WEB SERVICES

BREAKOUT SESSION 2A

2:00-2:40

CONNECTING WITH AND REWARDING INDIVIDUALS THROUGH INTERACTIVE ADVERTISING

Location: Main Room

An in-depth review on the state of interactive advertising and how it can be used to reward and create value for the connected individual. 

BRIAN WONG, KIIP 

BREAKOUT SESSION 2B

BUILDING YOUR CONNECTED MARKETER CAPABILITIES

Location: Side Room ​​

How do you build a marketing team with the necessary skills, people, and technology to execute The Connected Marketer™ approach? In this session, a panel of experts will discuss how they are approaching these challenges. 

MODERATOR
MICHAEL BECKER, 
MCORDIS & TCM INSTITUTE

PANELISTS

SUSAN MARSHALL, TORCHLITE 

DANIELLE NARVESON, LIFT

GORDON EVANS, SALESFORCE

BRIANT CANHA, MERCK ANIMAL HEALTH

NETWORKING COFFEE

2:40-3:10

A BRIEF INTRODUCTION TO MARKETING EDGE

 3:10-3:15

FIRESIDE CHAT: BUILDING CONNECTED BRANDS AND PRODUCTS

3:15-3:40

Alessandra, a globally recognized brand marketer who has worked with Starbucks and Apple, among others, to change their brand experiences to serve the needs of connected individuals. In this one-to-one session, Alessandra will share key insights on how she has combined digital, physical, sensorial, and emotional experiences to serve the connected individual

ALESSANDRA GHINI, GO STRATEGY PARTNERS

PAUL BERNEY, MCORDIS & TCM INSTITUTE

THE MARKETING TECHNOLOGY STACK

3:40-4:10

An overview of the developing marketing technology landscape and clear advice on how marketers should meet the challenges of building brand experiences through technology.

SCOTT BRINKER, CHIEFMARTECH.COM

MIXED REALITY, HOW VR & AR ARE ENHANCING THE BRAND EXPERIENCE

4:10-4:40

Virtual and Augmented Reality have added a new dimension to marketing. They're turning time and space into interactive personal media. This session will showcase leading AR/VR experiences and technologies. 

JOSEPHINE MUNIS, CANDY LAB Inc

BRIDGING THE PHYSICAL & DIGITAL

4:40-5:10

This session will explore a case study and related strategies in which the sophisticated use of analytics has led to dramatic improvements in consumer connections in traditional and digital media, in-store and online.

MARY M. RODGERS, CUISINART

CLOSING ADDRESS

5:10-5:30

A wrap-up of the day and a summary of the key insights shared throughout the summit.

PAUL BERNEY, MCORDIS & TCM INSTITUTE

THE CMIEs AWARDS & NETWORKING COCKTAIL RECEPTION

5:30-8:00

An opportunity to reflect on the key learnings from the summit and to recognize the marketer, the innovator, and the leaders of the year with The Connected Marketer™ community and cocktails. 

 

SUPPORTED BY E.&J. GALLO WINERY

PRESENTING THE CMIES

MICHAEL BECKER & PAUL BERNEY,

MCORDIS & TCM INSTITUTE

Join Leading Brands at

The Connected Marketer Institute Summit & Awards Ceremony

SPONSORS & SUPPORTERS

We're grateful to all of our sponsors for participating in our inaugural event. Click on each logo to learn more!

THE CMIEs 

INTRODUCING THE CONNECTED MARKETER INSTITUTE EXCELLENCE AWARDS

Recognizing Excellence in Marketing and Being of Service to The Connected Individual

The Connected Marketer Institute Excellence Awards recognize marketers and MarTech solution providers for their pursuit to be of service to the connected individual, at scale, on the individual’s terms, while simultaneously achieving brand and corporate objectives.

 

 

The nominations for each category are in and the finalists are announced. Be sure to join us at 5:30 pm January 24th for the Awards ceremony to see the winners of the 2017 CMIEs Awards. ​

 

CMIEs Marketer of The Year Award

The CMIEs Marketer of The Year Award recognizes the company that best adheres to the principals of connected marketing and service to the connected individual, at scale, on the individual's terms; adheres to the connected marketer principles; demonstrates a mastery of the four human dimensions and seven layers of connectivity.

 

This year’s finalists are,

  • Rapha, a minimalist cycling apparel hop & coffeehouse that serves the connected individual, at scale.

  • Sephora, a chain of cosmetics stores that is mastering the four human dimensions

  • Starbucks, a coffee company and coffeehouse chain that has dedicated itself to serving the connected individual in and outside the four walls of its stores.

CMIEs Innovator of The Year Award

The CMIEs Innovator of The Year Award recognizes the technology innovator (Company) that develops and deploys a solution(s) that supports marketers in their effort to be of service to the connected individual, at scale, on the individual's terms; adheres to the connected marketer principles; demonstrates a mastery of the four human dimensions and seven layers of connectivity.

 

This year’s finalists are:

  • Amazon, a global electronic commerce and cloud computing company serving the connected individual directly and empowering others to do so as well

  • ICON Health and Fitness, a leading fitness company with the mission to help people exceed their health and fitness goals and has demonstrated how friction reduction both serves the individual and drives bottom line results

  • Tanvas, an innovator of digital sensorial experiences that is helping markets add virtual touch to the connected brand experience

CMIEs Leadership of The Year Award

The CMIEs Leadership of The Year Award recognizes the company or individual that has demonstrated exemplary leadership in their company and/or industry and made a significant impact on the field of marketing in the connected era, in service of the connected individual. 

 

This year’s finalists are:

  • Troy Brown, Senior Vice President, DSM (Digital/Social/Mobile) at MSL Group Atlanta, a leader in contextual content production and storytelling to serve the individual at every stage of the customer journey

  • Denise Tayloe, President and CEO at Privo, a visionary building solutions for empowering parents and industry to protect children in the era of the connected individual.

  • Thomas Wheeler, 31st Chairman of the Federal Communications Commission (FCC) for his efforts to balance the needs of industry and the digital sovereignty of the individual

CMIEs Women In Wireless Leadership of
The Year Award

The CMIEs Women In Wireless Leadership of The Year Award recognizes the women executive that has demonstrated exemplary leadership in her company and/or industry and has made a significant impact on the field of marketing in the connected era, in service of the connected individual. 

This year’s finalists are:

  • Emily McInerney, Vice President of Marketing at Tapjoy, a change agent that has dedicated herself to furthering the best practices of marketing

  • Amy Michaels, Vice President at Meredith Corporation, a champion that helps woman achieve daily and dream a big

  • Kristine Newman, SVP of Digital Products and Solutions at Cohn & Wolfe, a groundbreaker in the field of mobile and digital marketing

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CONTACT US

 

Interested in attending, sponsoring or simply learning more about The Connected Marketer™ approach?

Get in touch today!

Scroll down to meet the team

London, United Kingdom
Paul Berney:
paul.berney@mcordis.com

San Francisco, CA United States
Michael J. Becker:
michael.becker@mcordis.com

Interested in becoming a sponsor or learning more? Connect with us below!
For each request, we will arrange a call with Michael Becker to provide expert market advice and explore how you can position your company to better capitalise on the connected marketer approach  
Qualified media and journalists are welcome to attend the event for FREE. Simply mark your request 'Media pass'.  

Success! Message received.

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Contact Us

Gina Baillie, Event Director

Gina has over 10 years experience in organising high level B2B events and is your point of contact for general event enquiries

Chris Clabes, On-Site Summit Director

Chris brings 20+ years experience with strategic event and operations management. She will be overseeing your on-site essentials.

Co-Founder of The Connected Marketer™ Institute, Michael is a leading expert in advising firms on how to market to the connected individual.

michael.becker@mcordis.com

Michael Becker, Co-Founder & Managing Partner

Paul Berney, Co-Founder & Managing Partner

Co-Founder of The Connected Marketer™ Institute, Paul is a globally recognised expert in mobile marketing. He will be presenting invaluable insights into the connected marketer approach

paul.berney@mcordis.com 

Max Thorpe, Marketing Manager

'Millennial Max' has his own column on CMO.com and works to develop the community around The Connected Marketer™ approach to marketing

Meet the Team

Non-Profits

Download your FREE eMarketer 'Artificial Intelligence 2016' report

Artificial intelligence (AI) is already being used by many businesses for a growing array of core business applications, including predicting market and customer behavior.  How big is the scope and growth of the AI market?  What is the difference between AI and machine learning?   What are the key drivers for AI adoption?

Get the answers to these questions and learn more about noteworthy AI initiatives from tech giants IBM, Google, Facebook, Microsoft, Apple, Samsung, Baidu, Salesforce and Amazon

 

In the words of Salesforce CEO Marc Benioff, “If this (AI) is not the next big thing, I don’t know what is.

Venue & Accommodation

Jan. 20th: Hackathon

Google Offices, 345 Spear St. 7th Floor

 

Jan. 23rd: Pre-Summit Workshops

594 Howard Street, 4th Floor, Suite 460, Room 3, San Francisco (private venue)

January 24th: Main Summit

The Mission Bay Convention Center, 1675 Owens St #251, San Francisco, CA 94158

We do not have any special deals with hotels however we can suggest the following hotels in the area

SUPPORT OUR NON-PROFITS

The Connected Marketer™ Institute and mCordis are proud to support Marketing EDGE (501c3 non-profit) who for the last 50 years have helped undergraduate college students get prepared for a career in marketing!

 

We're donating a percentage of The Connected Marketer Summit proceeds to Marketing EDGE. Register for the Summit through this link and we'll donate 50% of your ticket to Marketing EDGE

Or, join the TCM Institute or sponsor the summit and we'll donate 5% of your fees, learn more .
 

The Connected Marketer™ Institute and mCordis are proud to support Women in Wireless - a non-profit organization who bring together MADwomen (Mobile and Digital women) to amplify the voices of women in what is often a male-dominated industry.  For every event registration made via the link below, we will donate 50% of ticket revenues generated through this link to Women in Wireless.  We have also created an awards category 'CMIEs Women In Wireless Leadership of The Year Award'.

 

Register for the Summit through this link and we'll donate 50% of your ticket to
Women in Wireless

The Connected Marketer™ Institute and mCordis are proud to support the San Francisco chapter of the AMA - a non-profit organization which works to foster and promote learning and career advancement opportunities.  Their programs of events, workshops and discussions introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.

 

Register for the Summit through this link and we'll donate 50% of your ticket to the SF AMA

The Connected Marketer™ Institute and mCordis are proud supporters of the Personal Data Ecosystem Consortium  - a non-profit organization that strives to help industry and individuals exchange value within the personal information economy. 

 

Register for the Summit through this link and we'll donate 50% of your ticket to PDEC

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