The Connected Marketer Institute Summit will introduce the key concepts that underpin The Connected Marketer approach, delivered as a series of presentations. It starts with the central idea that we live in the age of the connected individual and this brings a fundamental shift in the way we do business. The focus is on building understanding of this new approach and provoking marketers to consider how their own brands are meeting the challenges outlined. It is designed to help internal teams achieve the same level of understanding.